Fonts by Hoefler&Co.
JULY 10, 2008
Nineteen years of designing typefaces has amply proven H&Co’s Third Law, which states that for every act of exhaustive research, there is an equal and opposite act of total silliness. This principle extends from typography into other disciplines as well: behold — no kidding — the Oxford English Dictionary in Limerick Form. Precisely the kind of project that the internet was made for, the OEDILF (stop snickering!
Illustration Art
JULY 31, 2008
Artist Gary Panter is all over the news lately. Hollywood gossip magazine Entertainment Weekly placed him on this week's "Must" List along with Cher's new Las Vegas show. The New York Times applauded the arrival of a fancy new two volume, boxed collection of his work. His recent New York gallery opening was touted (by the gallery) as a "visual tour de force.
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Fonts by Hoefler&Co.
JULY 4, 2008
Taking a break from my top secret Independence Day project that combines typography and patriotism (more about this later ), I came across something marvelous that I had to share. The August 2008 issue of Print has this arresting image on the cover. I recognized that the typography grew out of our Gotham Rounded font, which is the magazine’s signature typeface, and had assumed that this treatment was a clever and curious bit of digital rendering on someone’s part.
Fonts by Hoefler&Co.
JULY 16, 2008
Is that the sound of a designer waiting for Adobe Updater to complete? No, just a brief response to a question on Docs Populi , via Coudal Partners : “What does one call the use of random non-alphabet characters to indicate cursing? It’s a universally understood device, and is applied in both graphic and textual settings. It is such a commonly accepted staple that I assumed it must already be defined and described — but apparently it’s not.” But it is!
Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People
Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t
Fonts by Hoefler&Co.
JULY 31, 2008
Describing the sand casting method for making type, Rob Roy Kelly quotes eighteenth century printer Christian Friedrich Gessner thus: “The ingredients of casting sand are fine sand, to which is added calcinated baking-oven glue, the redder the glue the better. This mixture is finely pulverized and passed through a mesh sieve. Thereupon the mixture is placed upon a level board.
Graphic Arts Today brings together the best content for graphic arts professionals from the widest variety of industry thought leaders.
Fonts by Hoefler&Co.
JULY 29, 2008
Four hundred years after Gutenberg’s death, “metal type” was still being made the way he made it. Using files and gravers, a steel rod was cajoled into the shape of a backwards letter; this steel ‘punch’ was struck into a brass blank, called a ‘matrix,’ which would serve as a mold for the casting of individual pieces of lead type.
Fonts by Hoefler&Co.
JULY 15, 2008
The New York Times reports on crippling shortfalls in the nation’s strategic four reserve: ‘With regular gas in New York City at a near-record $4.40 a gallon, station managers are rummaging through their storage closets in search of extra 4 s to display on their pumps. Many are coming up short… “Typically, we have a lot of 9 s and 1 s, and we had a shortage of 3 s before we got a lot of 3 s in,” Mr.
Fonts by Hoefler&Co.
JULY 14, 2008
This publicity photo, from the Berthold foundry’s Specimen No. 525B (late 1950s?) shows the foundry type for Arabic Shaded No. 50. In addition to demonstrating the maker’s facility with both non-Latin scripts and elaborate ornamentation (this is an outline face with a drop shadow, produced at 30pt), this diagram shows an interesting technique for kerning Arabic’s many delicate features.
Fonts by Hoefler&Co.
JULY 7, 2008
Hands-on instruction in typeface design is notoriously hard to come by. Those interested in learning the craft have either to content themselves with a one-hour workshop at a professional conference, or commit themselves to a year of graduate school abroad. But this month, the Book Arts Center at Wells College Summer Institute is hosting a one-week class in typeface design with Sara Soskolne , Senior Typeface Designer at H&Co.
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Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.
Fonts by Hoefler&Co.
JULY 7, 2008
Hands-on instruction in typeface design is notoriously hard to come by. Those interested in learning the craft have either to content themselves with a one-hour workshop at a professional conference, or commit themselves to a year of graduate school abroad. But this month, the Book Arts Center at Wells College Summer Institute is hosting a one-week class in typeface design with Sara Soskolne , Senior Typeface Designer at H&Co.
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