Henleys Sweets re-brand
Lisa Maltby
NOVEMBER 28, 2018
Henleys Sweets needed a re-brand to encourage more customer sales and engagement from their website. We wanted to convey the company’s unique selling points, portraying that they are extremely knowledgeable about confectionery but also approachable and friendly with excellent customer service. The logo was developed from a hand-lettered device in order to convey tradition and authenticity and a typographic device was created from the strap-line: ‘connoisseurs of confectionery’ which complemented
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