The Complete History of Rebranding in Basketball
Canny
MAY 18, 2021
When it comes to basketball, the USA have been a powerhouse in both mens, women’s and college basketball. Because of this, they have some of the most recognisable brands in basketball, some being good, and some not so good. This post will focus on the NBA and the WNBA for branding and rebranding, with the idea of expanding the article out as new brands pop up, as well as looking overseas to the European leagues.
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