Gill Sans: the sacred and the profane
Bhakti as typography
Published in
10 min readSep 18, 2021
As the 1930s got into their full swing, a new demand for display and logo typefaces was seen across Europe. The expanding scale of industrial production meant that the global economy was orienting increasingly towards an ever-growing market of consumer goods and services. Large typeface design corporations like Monotype quickly twigged that the need of the hour was a workhorse signage and logo typeface for branding and advertising: a typeface that would hawk goods, services, and ideas from billboards, shop signs, posters, and book…
