Reviewed: New Logo and Identity for Blood Cancer UK by Pentagram
Under Consideration / Brand
APRIL 7, 2020
“B Still my Beating ♥”. Established in 1960 and known as Bloodwise since 2015 (it was previously "Leukaemia and Lymphoma Research" and originally "Leukaemia Research Fund"), Blood Cancer UK is a charity dedicated to funding research for and supporting people affected by blood cancers including leukemia, lymphoma, and myeloma -- combined the third biggest cancer killers in the UK, claiming more lives than breast or prostate cancer.
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