Everything you need to know about flexible visual identity systems
Creative Review
JANUARY 25, 2022
Flexible visual identities are nothing new: in an age where pretty much any identity is as prominent on digital platforms as physical or static ones (if not more), identity design has become a living, breathing discipline rather than a fixed set of rules around logo usage. Graphic designer and educator Martin Lorenz has long been fascinated by such systems: so much so that he’s spent the past two decades developing them as founder of the studio TwoPoints.Net , and the past ten years resear
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