Interaction Design Foundation

JANUARY 1, 2021

The Reptilian BrainThe human brain may have developed to endow us with capabilities far beyond the reach of other animals, but this does not mean we are any less driven by the same desires. These desires are manifested in our behavior, and, if you use the right approach to trigger our primal desires, you can influence consumer choices. Below is a list of the methods you can use to stimulate the 'reptilian' brain, a concept proposed by neuroscientist Paul MacLean in his 'Triune Brain' model, eith

Animation 103

Animation 103

Design You Trust

JANUARY 1, 2021

According to an artist Irina Blok: “As 2020 comes to an end, it feels exhausting with a never-ending cycle of bad news and endless doomscrolling. It’s been a difficult year for all of us and my way to cope has been cooking and drawing cartoons. I work during the day as a designer, and in my spare time, I started drawing the series that I called Covid Life.

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Artist Inspiration Illustration Illustrator 74

Six Leaf Design

JANUARY 1, 2021

Here we are in 2021!! Even though I obviously know that there isn’t much difference between yesterday and today, it still somehow feels like a clean slate full of possibilities. Without the baggage of 2020. The time between the holidays and the New Year are always full of weird feelings for me, and this year was exceptionally wonky in my world. So I’m looking forward to getting back to routine and waltzing into the year with hope + cautious optimism that it’ll be better and that I can be better.

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Brand Branding 130

Design You Trust

JANUARY 1, 2021

Street minstrel, Gose. Here’re a few rare photographs from the 1870s taken by Shinichi Suzuki (1835-1918) who photographed Japan for a foreign newsmagazine called The Far East. After his lumber family business was destroyed by a tsunami in 1854, Suzuki traveled to Yokohama where he became an established photographer. Many of his photographs were hand-colored, which is why they appear more realistic and modern than the black and white photos of that era.

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Color Sculpture Travel Photography 83

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

Graphic Design

Interaction Design Foundation

JANUARY 1, 2021

Lean UX is an incredibly useful technique when working on projects where the Agile development method is used. Traditional UX techniques often don’t work when development is conducted in rapid bursts – there’s not enough time to deliver UX in the same way. Fundamentally Lean UX and other forms of UX all have the same goal in mind; delivering a great user experience it’s just that the way you work on a project is slightly different.

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Interaction Design Foundation

JANUARY 1, 2021

Neuroscience has offered many important insights into both the structure and function of the human brain. One of the most well-known models of brain structure, and how it relates to function, was provided by neuroscientist Paul MacLean, whose 'Triune Brain' model is based on three dominant structures in the human brain. These three structures are often referred to as separate 'brains', due to the, now redundant, belief that they operate independently (while in fact they are simultaneously active

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Design You Trust

JANUARY 1, 2021

What defines your interior style? Is it your love of antiques or your hate for clutter? Your desire for entertainment or your preference for all things bohemian? Truth is, no matter the answer, you will find something you like on the Instagram account Before & After Design. There’s a reason it has 1.3 million followers: showcasing well-executed home makeovers, it has a massive collection of cool ideas for every taste.

Entertainment 42

Entertainment 42

Interaction Design Foundation

JANUARY 1, 2021

In the 1960s, American neuroscientist Paul MacLean formulated the 'Triune Brain' model, which is based on the division of the human brain into three distinct regions. MacLean's model suggests the human brain is organized into a hierarchy, which itself is based on an evolutionary view of brain development. The three regions are as follows: Reptilian or Primal Brain (Basal Ganglia) Paleomammalian or Emotional Brain (Limbic System) Neomammalian or Rational Brain (Neocortex) According to MacLean, th

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Graphis

JANUARY 1, 2021

Graphis Master Steve Sandstrom is the executive creative director of Sandstrom Partners in Portland, Oregon. As the director of a world-renowned design firm, Sandstorm has worked with clients such as Tazo, Adidas, Sony Pictures, Levi Strauss, Coca-Cola, St-Germain, and Converse, along with many other companies. One of his main accomplishments is the rebranding of Tazo, […].

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Client Advertising Advertising Production 36

Advertiser: Issuu

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

Publishing

Interaction Design Foundation

JANUARY 1, 2021

In 1952, Paul MacLean introduced the term 'limbic system', which refers to the interconnected brain structures responsible for much of our emotional experience. MacLean's recognition of the limbic system as an important and functional set of connected structures perhaps represents his most prominent contribution to the field of neuroscience. Within MacLean's Triune brain model, the limbic system is considered to be the 'emotional' brain, as the component structures have been shown to display hig

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Interaction Design Foundation

JANUARY 1, 2021

Esteem needs encompass confidence, strength, self-belief, personal and social acceptance, and respect from others. These needs are represented as one of the key stages in achieving contentedness or self-actualization. While esteem is an internal quality, we are affected by external factors, such as validation and approval from our peers. There are now many different examples of designers tapping into our esteem needs, many of which we can find on social media sites.

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Media Production 106

Interaction Design Foundation

JANUARY 1, 2021

For most freelancers and newbie design owners, their most powerful marketing tool will be their portfolio. A portfolio is simply a collection of samples of your work that you use to demonstrate to clients that you have the experience and competence to handle their projects. As there are an awful lot of disciplines, it’s impossible to define the “perfect portfolio”—wide variances exist between disciplines—but there are some good general guidelines for creating a portfolio: Select Your Best and Mo

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Portfolio Freelance Freelance Agency 103

Interaction Design Foundation

JANUARY 1, 2021

Unmoderated Remote Usability Testing (URUT) is a technique designed to help you overcome the downsides of moderated usability testing. While moderated usability testing is undeniably useful it suffers from the fact that it’s time consuming, it takes a lot of effort to recruit participants, the costs (due to all that time input) are usually too high to conduct moderated testing with large numbers of users and users are observed outside of their usual environment (which may change their behaviours

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Production 102

Speaker: Sean Adams, ArtCenter College of Design

Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.

Graphic Design