Great typography can take simple packaging and make it stunning packaging. Gatto Rivera Branding worked with The Cline Family Ancient Vines to create a type-driven packaging experience. The wine packaging is simple, aside from the type system, creating a packaging experience that’s straightforward yet captivating.
Gatto Rivera Branding has created a special package for wines from a truly special place. The Cline Family Ancient Vines package features a silkscreened type-driven lockup, inspired by the custom glass molds that were standard when these 100-year-old vines were planted. The updated package, released on Cline Cellars’ 40th anniversary, commemorates the occasion with a special band of type around the neck. A hidden QR code printed under the capsule, guides drinkers to a video of proprietors, Fred and Hilary Cline sharing family and vineyard history, adding unobtrusive modernity to a classic format.
