That rumoured iPhone 14 rebrand makes zero sense

Logical naming conventions aren't exactly Apple's strong suit. The keyboards for  iPad and Mac are both called the Magic Keyboard. The iPad Air is thicker than the iPad Pro. Sometimes we get an 'S' model iPhone, sometimes we don't. We have an iPhone XR and iPhone SE, with no idea what either stands for. And new reports suggest things are only going to get more confusing.

Rumour has it Apple is planning to do away with the 'Max' title for the largest of the new models. Apparently, the 6.7-inch version of the non-Pro iPhone 14 will instead be called the iPhone 14 Plus. Because why not complicate things even further? (Check out the best iPhone 13 deals if you're in the market for new gear.)

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Daniel John
Senior News Editor

Daniel John is Senior News Editor at Creative Bloq. He reports on the worlds of art, design, branding and lifestyle tech (which often translates to tech made by Apple). He joined in 2020 after working in copywriting and digital marketing with brands including ITV, NBC, Channel 4 and more.