AXE and Lil Baby collaborated to bring the market limited-edition ‘WHAXE” Packs, which feature products inspired by Lil Baby and the men’s grooming brand. The WHAXE Pack includes a WHAXE Stick and a full-size AXE Apollo Deodorant Stick on a chain. The packaging is as fresh as it gets, with chains and bling at the forefront of the design.
Get ‘All In’ with AXE® and Lil Baby this Summer. AXE and award-winning artist, Lil Baby, have teamed up to showcase the transformative effects of AXE with limited-edition ‘WHAXE” Packs featuring products inspired by Lil Baby and the top grooming brand. “WHAXE” was born out of Lil Baby’s nickname “WHAM” and is a cheeky combination of AXE’s nickname “WXE” and the rap star’s nickname. As a passionate AXE user, Lil Baby keeps his favorite AXE products on his tour rider at all times ensuring he is always smelling and feeling Fresh as Fr*sh. The new partnership will pair Lil Baby’s persona with AXE’s passion for keeping young guys everywhere staying fresh no matter how crazy the world gets.
