Reviewed: New Identity for Esprit by Pentagram
Under Consideration / Brand
APRIL 30, 2020
“Is Pretty”. Established in 1968, Esprit is a fashion brand that designs, manufactures, and retails clothing, footwear, accessories, jewelry, and even housewares. Most well known for its colorful, happy, and fun 1980s style, Esprit has been adapting to each decade since with its vision of "essential positivity". Founded in California by husband and wife Doug and Susie Tompkins, Esprit was first sold from their VW bus with headquarters in their San Francisco apartment and it now has 761 directly
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