Mon.Feb 08, 2021

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10 Creative Content Lessons From 2021 Super Bowl Advertising

Just Creative

This article has been contributed by Devin Partida. Many people confess that they mainly watch the Super Bowl to catch the commercials. Brand managers realize the potential to reach massive audiences with ads that air during the game, and they come up with increasingly creative and memorable ways to connect with people. Here are 10 lessons you can learn from what we know so far about ads associated with the 2021 Super Bowl. 1.

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Showcase of Logo Designs with Retro Mascot Characters

Spoon Graphics

Whatever happened to the good old fashioned brand mascot? There aren’t many companies these days that have a cute cartoon representative! The only exception might be modern eSports logos , as showcased in one of my previous inspiration posts , but the visual style has evolved from the fun and friendly classic cartoon into strong and powerful, vector art.

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Wander Art Animates London with Playful — and Socially Distant — Installations

Azure Magazine

“At a time when sentiment is low, art and design have the power to lift people’s spirits,” says Anne-Laure Pingreoun, founder of London-based Alter-Projects. “Art can transport and take the mind on a journey.” Putting this philosophy to work, Pingreoun and her multidisciplinary curatorial agency tapped a dozen leading artists and designers to produce bold “site-specific sculptures, installations and murals” for London’s core as part of the sprawling exhibition Wander Art : a project in the

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Emerging Talent - Jacob Kemp

Spine Magazine

Photo credit: Susan Shacter. Jacob Kemp is an impressive man. Type his name into Google and the first result to pop up is his IMDb.com page, where his credits include appearances in Black-ish, Broad City, and The Marvelous Mrs. Maisel. When he's not gracing our television screens, he's hard at work designing for, representing, and advising Fortune 500 companies, budding entrepreneurs, and creatives as a principal at Tajima Creative Partners , a global design and innovation hub.

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

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Is graphic design too trendy?

Its Nice That

Whether it’s chrome lettering or outlined type, we’ve all heard someone say: “Ooh, that’s a bit trendy!” Here we question what’s wrong with that, what’s right about it too, and the unexpected significance design trends have.

More Trending

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Design Your Valentine’s Card with Designmaker

Designs.Ai

Lo and behold – the sweet annual celebration of love revolving around chocolates and flowers is here once again. You might find yourself short on ideas to impress your loved ones, but not to worry! This article will get you started right away in planning the best Valentine’s Day yet this February 14th. Whether it […]. The post Design Your Valentine’s Card with Designmaker appeared first on Designs.ai.

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Margot Lévêque on why good typography shouldn’t be rushed

Creative Review

Graphic and type designer Margot Lévêque talks about the importance of taking your time when designing and the problems with Instagram-based type foundries. The post Margot Lévêque on why good typography shouldn’t be rushed appeared first on Creative Review.

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Designers are helping esports brands sharpen up as business booms

Design Week

Esports – once a niche sector for videogame enthusiasts – is now a global industry. Viewership of competitive gaming is expected to rise from 454 million in 2019 to 646 million by 2024. If that figure is reached, the audience will have almost doubled in six years. That kind of expansion can cause growing pains. When pioneering esports team Ninjas in Pyjamas (NIP) approached Motto for a new look, a “drastic transformation” was needed, the New York studio’s co-founder

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4 Years Since Shillington London: Kinda Savarino, Designer at Billion Dollar Boy

Shillington

After a degree in Government, Shillington London graduate Kinda Savarino knew the route into politics wasn’t for her—always searching for something creative, she knew that was where her heart really lay. After being struck by the work produced by Shillington students and our innovative teaching methods, she enrolled on the full-time course and never looked back!

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The Democratization of Design: Giving Creators & Marketers the Tools to Succeed

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

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Organic Series 3D Abstract Botanicals

Abduzeedo

Organic Series 3D Abstract Botanicals. abduzeedo 02.08.21 Nouran Zedan shared a 3D and motion design project titled Organic Series, a collection of abstract botanicals with some loops that show it’s subtle movement in its natural environment. Each of the Images have subtle lights, showing the translucency of the petals and stems. Avoiding the traditional leaf textures, I made some wavy lines textures in Photoshop to show more of the eccentricity of the plants.

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An event by the Designer’s Workshop is addressing visibility in design

Creative Review

The Designer’s Workshop is a collective founded by US-based interior designer Kamille Glenn, which aims to serve underrepresented young Black designers and makers across a broad range of design disciplines. Next week, the collective is holding an online event that aims to bring together designers from an array of specialisms to address visibility in the design world.

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Sleek Web Design Trends and Strategies for 2021

Pixel 77

Every year the trend of web design trends get better with the advancement of technology. These trends have promised to put us in a sci-fi future, where nothing is less than a dream. Keeping up with the best web design trends and innovative practices is imperative for all website design companies that aim at capturing.

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A Jazz Band Improvises an Entire Track in One Take for an Animated Music Video Honoring the Brushstroke

Colossal

The process behind most music videos begins with an audio track that an artist reacts to and pairs with a corresponding visual, an undertaking Vincent de Boer knows well. The Netherlands-based artist has been working with the jazz quartet Ill Considered since 2017, listening to the band’s largely improvised melodies and creating abstract animations, alongside stills for its 11 album covers, to match.

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From Visualization to Execution: Exploring Our Strengths as Designers

Speaker: Sean Adams, ArtCenter College of Design

Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.

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Microsoft 365 - The New Way 3D Illustration Series

Abduzeedo

Microsoft 365 - The New Way 3D Illustration Series. AoiroStudio 02.08.21 Mathieu L.B and Matthieu Braccini have shared their collaboration project with Microsoft Design on the Office 365 Suite. They had the amazing task to produce a series of 3D illustrations and the results are mesmerizing. Kudos to Mathieu, Matthieu to take the time to share the process, BTS, and seeing the motion design both mixed in a delightful representation.

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Join SCI-Arc This Summer for Making+Meaning, a Program Exploring Architecture and Design

Colossal

All images courtesy of SCI-ARC, shared with permission. Making+Meaning students are introduced to the exploratory practice of architecture and design. It exposes participants to a wide range of techniques within a conceptual design framework, departing from the recognizable to create unique, engaging content and experiences. Students complete the program with a sophisticated design portfolio showcasing work produced using a variety of digital representation and fabrication methods, made alongsid

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Consider Joining the A’ Design Award TodayA’ Design Award.

The Design Blog

Consider Joining the A' Design Award Today Consider Joining the A' Design Award Today Consider Joining the A' Design Award Today Consider Joining the A' Design Award Today Consider Joining the A’ Design Award Today A’ Design Award & Competition is the World’s leading international annual juried competition for design. Entries to the competition are peer-reviewed and anonymously judged by a 218 person influential jury panel of experienced academics, prominent press members and established profes

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Interview: Tonika Johnson Discusses the Folded Map Project, Which Brings Residents Together to Discuss Chicago’s Segregated Neighborhoods

Colossal

Nanette, an Englewood resident, sits on and Wade’s porch in Edgewater. All images © Tonika Johnson, shared with permission. Though not Chicago’s true geographic center, the intersection of Madison Street, which runs east to west, and State Street, which runs north to south, is the central point for the city’s address system. Chicago native Tonika Johnson , however, has been viscerally aware that the north-south dividing line is not a mere postal distinction since she was a teenaged photographer,

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Rethinking Creative Workflows: Increasing Efficiency in the Design Process

As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.

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“Queer Letters” by Photographer Heather Glazzard

Booooooom

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Grace J. Kim is adding sigh-inducing ambience to editorial illustration

Its Nice That

Always a keen illustrator from a young age, Grace tells us about her reading-led approach to illustration to inform her detail-heavy works.

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Editorial Design - Buildings with Cour d’honneur in Budapest

Abduzeedo

Editorial Design - Buildings with Cour d’honneur in Budapest. abduzeedo 02.08.21 Anna Bárdy shared a beautiful editorial design project titled Buildings with cour d’honneur in Budapest (Franciaudvaros bérházak Budapesten). The book is the result of a massive research of 7 years. As described by Anna: “We can explore a less known chapter of the history of the Hungarian capital’s architecture of the first decades of the 20th century in more than 400 pages accompanied by spectacular imagery.” - For

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Speak Design: 5 design terms you should know!

Purple Rose Graphics

Want to sound like a pro when talking design with your professional designer or your team? Here are a few design terms that will help you out! Resolution : This is a unit of measure that determines quality in a design. Higher resolution means higher quality. A high-resolution image is crisp and very clear. A low-resolution image will be more blurred and pixelated.

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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.

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Artist Spotlight: Coady Brown

Booooooom

Coady Brown. Figures inhabit tightly framed, intimate spaces in paintings that explore the vulnerability of the body and the tenuous nature of our connections and relationships. Groups, couples, and solitary figures examine self-presentation in both private and public life. Figures become reflections of their environments, mirroring these heightened, surreal, frenetic, sexy, and sorrowful states.

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Goodbye Bread: Graphic Designer

Shillington

The post Goodbye Bread: Graphic Designer appeared first on Shillington Design Blog.

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CR’s pick of the 2021 Super Bowl ads

Creative Review

For advertisers in the US, the Super Bowl is the biggest event of the marketing year – major amounts of money are spent on creating blockbuster ads which are pretty much guaranteed to reach a vast audience, both during the game and online. Recent years have seen advertisers release their spots online ahead of the game, to leverage the interest in the Super Bowl ads, plus we are also used to certain brands returning year after year.

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The Mystical Paintings of Jai Vasicek

Trendland

Words Tara Lange. Byron-Bay-based artist Jai Vasicek imbues his work with femininity of a mystical quality. The abstract tribal women in his paintings have soul. The colors, fluid lines, and whimsical shapes that create them project a spirit so alluring you can’t help but feel compelled to ask “Who is she? What power does she possess?”.

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How to Create Stunning Typography With the Corel Type Tool Kit

Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.