Sonora Restaurant Rebrand with Graphic Retro-Futurist Identity
Trendland
DECEMBER 30, 2019
In search of a modern Mexican food experience, Sonora is a restaurant & bar combining the contemporary with tradition. Created by Abraham Lule, the visual identity was imagined to combine a retro flair with futurism. Geometrical, sharp font was mixed with graphic red and occasional insets of black, white and navy. The typography was extended horizontally creating an exaggerated, modernist effect.
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