Inspired by the rush of indulgent moods from a sugar craving, Marx Design created packaging for the chocolate brand Loving Earth that visually interprets these feelings. Not only is the chocolate bar’s shape different from the typical horizontal rectangle, but the almost square packaging is adorned in a beautiful gradient pattern that truly brings these deliciously charming cravings to life.
Based in Melbourne, Loving Earth has been creating delicious chocolate since 2007 with a vision to produce chocolate that is healthy, sustainable and fair for all of those involved from grower to consumer. Loving earth takes the manufacturing of the products they develop back to the indigenous communities who grow and process the raw materials, thereby adding more value to their work and increasing the revenue they can generate for their families. You could say they were one of the OG pioneers in doing business the right way..
