Sports Brand Jury is excited to announce that we will be joining the amazing team of hockey branding designers at Hockey By Design. Beginning with our first post, look for monthly SBJ contributions to one of the best hockey sites on the web!

Start the new NHL season with a look back at one of the craziest branding stories that featured an eccentric baseball owner, bizarre marketing tactics and even an ice-streaker!

Sports Brand Jury & Hockey By Design. The coolest new team.