Clémence Gouy and Marta Veludo Studio’s packaging design for Bloom Beer is a vibrant celebration of creativity and collaboration. Born out of a lockdown-inspired personal project that started in 2020, the packaging reflects the designers’ exploration and trial-and-error approach to beer brewing as novices. The experimental IPA collection, infused with Lavender, Hibiscus, Orange Blossom, and Jasmine, echoes the various flavors. Using bright, playful colors and shapes breaks away from conventional beer packaging, infusing a refreshing and unconventional energy. Embracing a feminine realm, the design adds a unique touch rarely seen in the beer market, making Bloom Beer a visually striking experience.
Bloom is a personal project that started brewing in 2020, in the middle of the lockdown.
As designers, we were wondering how our creative process of exploration, trial and error could apply to a different field – and thus picked up beer brewing as total novices.
