Student designer Kavya Sridhar presents a captivating packaging design for the conceptual perfume line “Fluid” by Parade. Embracing a clean and youthful aesthetic, the packaging exudes a fresh approach and is meticulously tailored for the Gen-Z audience. Integrating dynamic, organic shapes adorn the bottle and extend to the accompanying stickers and charms, fostering an engaging, unboxing experience. The signature red, complemented by vibrant pinks and purples, is eye-catching and evokes a sense of freshness and fruitiness, embodying the essence of Fluid’s aspiration to be your inseparable companion that radiates the best version of you.
This is a concept for the package design of Parade’s (imaginary) new perfume line, “Fluid”. The packaging is playful, clean, youthful, and appeals to the Gen-Z demographic. It uses fun, organic shapes in the bottle itself, and also in the form of stickers and charms that come along with the packaging. This perfume is your best friend – fits in your purse, and helps you feel like the best version of yourself. Its signature color red stands out, along with pinks and purples to make it look fresh and fruity. Fluid is made with love, JUST for you.
