IBM’s evolution: embracing Design Thinking for a user-centric future

How Big Blue transformed by adopting a culture of design and design thinking

Eric Chung
UX Collective
Published in
6 min readAug 7, 2023

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Phil Gilbert speaking to the IBM design team in the IBM Design Studio Austin.
(Source: ArtCenter)

In the fast-changing tech world, adaptability is the secret to success, and even the giants of industry must embrace innovation to stay relevant. IBM, a formidable legacy tech leader, recognized this need for…

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