Just Creative

MAY 28, 2020

This article has been contributed by Nico Prins. When developing a brand strategy , you must recognize that there are many different types of branding. Your brand strategy is based on an understanding of your target audience, the type of marketing campaigns you want to run, and the end goal. Each of these variables will define your approach. In this guide, we’ll look at seven of the most common types of branding.

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Shillington

MAY 28, 2020

The creative industries are ever-changing, and it can be challenging to keep up which developments demand your attention and which can be safely ignored. Creative podcasts can be a great way to filter out the noise and help you focus on what’s important. Featuring key voices from design, illustration and other disciplines from all over the world, creative podcasts are full of inspiration and advice, and it’s just generally lovely to hear people chatting about the things that matter t

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Arts and Crafts Freelance Freelance Presentation 121

Just Creative

MAY 28, 2020

This article has been contributed by Olga Mykhoparkina. The most successful businesses all have strong brands. Companies like Google and Coca-Cola have such strong brand recognition that their names have become synonymous with their industries. When you look for something online, you don’t “search” for it — you “Google it.”. This high profile brand recognition didn’t happen by chance.

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Marketing Marketing Brand Branding 232

Noupe

MAY 28, 2020

Working hard on your design portfolio never goes to waste. Having a stellar graphic design portfolio is the first step into your career as a graphic designer. It is the perfect opportunity to showcase your work and introduce potential clients and employers to your vision. Since the best way to represent yourself as a graphic designer is to share the best of your work, you need to curate outstanding examples of your previous successes.

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Portfolio Graphic Design Graphic Client 125

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

Graphic Design

Colossal

MAY 28, 2020

All images © Steve Benjamin, shared with permission. Steve Benjamin generally uses his background in Zoology to capture the underwater lives of sharks, whales, and dolphins. But due to quarantine restrictions spurred by the ongoing threat of COVID-19—South Africa has imposed some of the strictest regulations in the world because a high percentage of the population has compromised immune systems—the Cape Town-based photographer has shifted his focus to the feathered animals visiting his backyard.

Photography 101

Photography Animation 101

Colossal

MAY 28, 2020

All images © Helen Ahpornsiri, shared with permission. England-based artist Helen Ahpornsiri ( previously ) presses delicate flowers and plants into wondrous artworks that depict the colorful diversity of the natural world. By foraging botanics from her garden, Ahpornsiri pieces the dried natural matter together in a manner that’s similar to constructing a jigsaw puzzle. “I prefer to use fern and common wildflower species as I like the idea of giving something unassuming, or thought

Artist 101

Artist Animation Color Illustration 101

Its Nice That

MAY 28, 2020

The Canadian directors known for their distinctive live-action films have turned to animation for the first time during lockdown, creating an empowering visual message for the crisis.

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Animation Inspiration Graphic 79

Booooooom

MAY 28, 2020

Oleksandra Balytska. Oleksandra Balytska on Instagram.

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Illustration Illustrator 162

Creative Review

MAY 28, 2020

Changes in the beauty sector didn’t start with the COVID-19 crisis. If the big players had previously held up a mirror before the crisis struck, the first worry lines would already have been visible. Their financial strength has naturally allowed them to develop innovative products and tools, but young independent brands have outstripped them.

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Brand Branding Marketing Marketing 96

Advertiser: Issuu

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

Publishing

Noupe

MAY 28, 2020

Mobile devices have tip-toed into our day to day lives as a form of convenience and entertainment and now have made a permanent, indispensable place for themselves in our personal as well as professional lives. Enterprises who haven’t yet adopted mobile devices for business optimization and using conventional means of operation are practically losing it to their competitors who have embraced mobile technology for streamlining its processes, employee efficiency and customer experience.

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Infographics Entertainment Inspiration 94

Colossal

MAY 28, 2020

All images © Ai Weiwei. A defiant middle finger, a heap of sunflower seeds, and various mythical creatures are all silk-screened in black ink on the blue cloth backdrops of nonsurgical masks. The artworks the most recent intervention by artist and activist Ai Weiwei ( previously ) to help raise money for organizations directly involved with combating the coronavirus pandemic.

Artist 101

Artist Print Inspiration Art 101

Under Consideration / Brand

MAY 28, 2020

“Six Inches Under”. (Est. 2019) "We created Grounded to make sustainable packaging simple and transparent. Packaging's function of protecting goods is hugely important in preventing wastage and prolonging shelf life, but with misinformation and cloudy supply chains, it's difficult for businesses who want to do the right thing to choose the right packaging.

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Production Animation Layout Client 77

Trendland

MAY 28, 2020

Solento is a boutique brand of organic tequila founded in 2019 by a surf filmmaker Taylor Steele.

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Filmmaking Brand Branding Packaging Design 104

Speaker: Sean Adams, ArtCenter College of Design

Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.

Graphic Design

Design Week

MAY 28, 2020

When they first applied to courses years ago, no graduating design student could have predicted the way they’d be ending their university career in 2020. And having nearly made it through the trials of their last year in education, students are now faced with another intimidating task: finding a job in an industry that, like many others, has been severely affected by the global coronavirus pandemic.

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Marketing Marketing Portfolio Networking 81

Design You Trust

MAY 28, 2020

Maxim Verehin is a freelance concept artist and illustrator originally from Russia. Maxim is currently based in Canada and working as a Concept Artist for Blizzard. Reminds me a brilliant artworks of Oleg Vdovenko. More: Artstation, Instagram. Source.

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Freelance Freelance Artist Illustration 49

Its Nice That

MAY 28, 2020

The New York-based illustrator’s first children’s book has been four years in the making. Here, she discusses the creative process and shares some wise words for any budding illustrators.

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Illustration Illustrator 56

Design You Trust

MAY 28, 2020

With the new coronavirus pandemic in full swing and amid a shortage of face masks in our local pharmacies, let’s learn something new about this (now) really precious object. According to the book by John L. Spooner titled “History of Surgical Face Masks: The myths, the masks, and the men and women behind them. Source.

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Photography 60

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Graphic

Design Week

MAY 28, 2020

Animated guides explaining the various steps of the asylum process in the UK have been created by London-based design studio Templo. The videos, which have been designed on behalf of national charity Migrant Help, aim to “enhance” asylum seekers’ knowledge of the process they find themselves in, using “clear, simple and empowering information” alongside bright and bold colours and animation.

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Animation Print Production 42

Design You Trust

MAY 28, 2020

Marge Simpson If you’re used to seeing The Simpsons as yellow, four-fingered, and anything but creepy, Turkey-based artist Hossein Diba is about to change your mind. He created eerily realistic models of some of the characters from the show, and they’re exactly what nightmares are made of. In a recent interview with Bored Panda, the man said that when watching The Simpsons, he always wondered how.

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Artist Inspiration 52

Illustration Art

MAY 28, 2020

In 1967 Bernie Fuchs drew this bull for an ad for the Henry Schroeder Banking Corporation. Eight years later, artist Susan Rothenberg rocked the fine art world with this picture of a horse: When Ms. Rothenberg passed away last week, The Washington Post extolled her as "one of the most acclaimed and influential artists of the past half century." Why?

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Fine Art Artist Animation Art 41

Just Creative

MAY 28, 2020

This article has been contributed by Andrew Simon. It is impossible to ignore the significance of a brand’s logo. You will see their logo everywhere, from their website and printed collateral to advertising and staff clothing. It’s the most salient part of a brand’s promotional activity both online and offline. A well-designed logo can give a company a unique identity and allows the target audience to quickly recognise a brand.

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Manufacturing Color Brand Branding 314

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In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.

Theme

Interaction Design Foundation

MAY 28, 2020

As designers, we have a powerful ally in color. It can let us work towards a number of different goals. You can use it to reinforce or highlight an idea, to provoke an emotional response from the user or to draw attention to a specific part of your website. This is, of course, in addition to making your website aesthetically pleasing to the eye. Author/Copyright holder: Inhabitat.

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Color Schemes Color Brand Branding 134

Azure Magazine

MAY 28, 2020

Cities need parks. Long before the pandemic, the vitality of greenery and public space was readily apparent across many of North America’s most densely populated communities. And in cities where lawns and backyards are a rare luxury, parks offer a much-needed respite – with urban green space proven to be crucial to public health and well-being. Then came COVID-19, and the script was reversed, with every communal space becoming a potential vector of transmission.

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Publication Media Manufacturing Vectors 131

Interaction Design Foundation

MAY 28, 2020

No matter how big or small your user research project is, if you're going to do user research, you want to make sure you do it right. You don’t want to waste your time doing research that does not truly represent your users’ opinions and behaviors. That's a waste of both your and your research participants’ time, and it’s bad for business. The first step in doing user research right is to understand best practices for the method you are using, and why best practice is, in fact, best practice.

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The Die Line

MAY 28, 2020

This “spacial edition” combines the advantages of plant-based ice cream with the favourable properties of CBD, with a rich taste of toffee.This “spacial edition” combines the advantages of plant-based ice cream with the favourable properties of CBD, with a rich taste of toffee.

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Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.

Typography