Reviewed: New Logo and Identity for Reebok done In-house with Darrin Crescenzi
Under Consideration / Brand
NOVEMBER 12, 2019
“’Bok to the Future”. Established in 1895 in the small England village of Holcombe as J.W. Foster and Sons, Reebok , as it was renamed in 1958 (after "rhebok", a type of African gazelle) is a "worldwide designer, marketer and distributor of fitness and lifestyle footwear, apparel and equipment." With headquarters in Boston, MA, and a subsidiary of Adidas since 2005, Reebok has transitioned over the years "from a traditional sports brand to a brand focused on fitness" which means that inste
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