Heritage by Madison
Identity Designed
JULY 20, 2019
Heritage by Madison is the latest restaurant from chef Austin Hu. Situated on the banks of the South Bund, Shanghai, this once-neglected area had a former life as a fishing and trading post. These days it’s undergoing serious regeneration, with boutique hotels, fancy cafes, and that perennial sign of gentrification, Starbucks, pouring in. Here, in this intersection between the old and the new China, Austin wanted to open a fusion restaurant that could honour both his roots in China and the influ
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