Lidyal is a jewellery atelier and a coffee spot in Istanbul. Its visual identity was inspired by the hippocampus and the Lydian period. Consisting of two logos, the designer, Gokce Yigit, came up with a complimentary concept of an abstract and mythological visual.
It was applied to a variety of branding materials: packaging, business cards, menus and stationery. Featuring electric kind of blue next to elegant gold and white, there is a sense of unassuming luxury to the brand.
