Tone of Voice: reviewing good examples and best practices
Published in
8 min readMar 1, 2022
As a freelance UX Writer, one thing I’m often hired to do is help companies find the right tone of voice to communicate with their users throughout the product experience. More often than not, this leads to reworking the tone of voice higher up the funnel, beginning with the value proposition and marketing messaging to ensure consistency throughout the customer journey.
Part of finding the right tone of voice depends on research and asking questions like:
- Who’s the target audience?
