Why freelancers worried about going niche could be missing out on big bucks
Creative Boom
MAY 5, 2022
Penny Lee, aka The Brand Directoress. Photography by Jim Marsden. Time and time again, you'll hear people in the creative industry say that the secret to success is to find your niche. But what does that mean, exactly? The best person to answer that question is Penny Lee, aka The Brand Directoress®. She's made a career out of helping creatives find their specialism, and they've seen great success from going niche.
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