'Be More Panda' is the resounding cry in This Way Up's rebrand for an all-natural candy
Creative Boom
FEBRUARY 10, 2022
This Way Up has created a playful new identity for all-natural candy brand Panda Liquorice, enticing younger audiences to "be more Panda". The London-based agency, which specialises in branding healthier food and drink, was brought in to work on the project in 2020, working across the visual identity, packaging, website, and broader brand world. A big requirement of the brief was to ensure Panda's branding "reflects and retains its position as the category leader while helping it secure new stor
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