Just how valuable is design? For creatives, the answer to this question is self-evidentâand annoyingly, surprisingly difficult to quantify.
The Designalytics Effectiveness Award, included in this yearâs Dieline Awards, tackles this topic by directly linking effective design to brand growth. This award is also unique as itâs entirely data-driven; retail sales performance and quantitative consumer testing determine the winner. This year, the redesign for Basil Hayden, led by Design Bridge and Partners, was awarded Designalyticsâ grand prize.
The esteemed whiskey brandâs story begins with spurning category stereotypes.
