BrandOpus refreshes McCain's packaging portfolio
Creative Boom
DECEMBER 3, 2024
A bespoke font and hand-printed illustrations created using real potatoes take centre stage in the new designs. BrandOpus has refreshed the design of McCain Foods' whole GB and EU packaging portfolio, which now includes a new bespoke typeface and printed brand assets. As the long-term brand agency partner of McCain Foods, BrandOpus had recently worked on the McCain global identity in a bid to make the McCain brand more iconic and build a more consistent visual identity system globally.
Let's personalize your content