Tue.May 23, 2023

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What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?

The Branding Journal

One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique. What is a Visual Identity? A brand’s visual identity is a combination of graphic elements that represent and identify it, including its logo, color palette, typography, imagery, and other design elements.

Brand 98
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Artist Sarah Peters pushes the boundaries of her style with her 50 Faces Challenge

Creative Boom

London-based illustrator Sarah Peters has liberated herself from the fear of making mistakes by taking her work in a surprising new direction with her 50 Faces Challenge, where she tasks herself with drawing a different portrait over 50 days. Getting stuck in a rut and worrying about the standard of your work is a common concern for creatives. This can lead artwork to become stagnated and uninspiring, but there are ways to break out of it.

Artist 480
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15+ Best Graphic Design Books in 2023

Just Creative

Our daily routines have long included graphic design. A successful company today can only be imagined with a unique face created by designers. These individuals are experts in their field, so they know what will set you apart. The demand for these experts has remained strong over time. From 2021 to 2031, it is only anticipated to increase by 3% annually.

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Without's rebrand ditches the marketing BS and finds the soul in luxury villas

Creative Boom

The Thinking Traveller helps people rent luxury villas all over the world. But its unique selling point was disappearing in a sea of competitors. Discover how brand design studio Without helped them get the message through. We all love the idea of luxury travel. But during a cost-of-living crisis, you don't want to sound tone-deaf. So rather than focusing on elitism or materialism, award-winning brand design studio Without 's global redesign for villa rental company The Thinking Traveller takes

Marketing 294
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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

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Download Landscape Vector Illustrations by Vibrands Studio

We And The Color

Exploring Nature’s Majesty: a collection of landscape vector illustrations – all available for download. Nature has always been a captivating muse for artists and designers, and the ability to represent its beauty through art is truly remarkable. Vibrands Studio , a renowned creative studio known for its exceptional design work, has produced a breathtaking collection of landscape vector illustrations.

Vectors 117
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Pentagram Brings 70 Years of Moog Music to Colorful Life

Design Milk

“Colorful” is an accurate word when discussing the cast of characters associated with the rich history of synth maker Moog Music over its span of seven decades. Parliament Funkadelic’s futuristic P-funk party? Check. Gary Numan’s dystopian synth pop melodies? Definitely. Dr. Dre’s laid back G-funk West Coast vibes? Most definitely.

Color 110

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Rachel O’Regan Illustrations

We And The Color

Rachel O’Regan, an illustrator and graphic designer from Ireland, is known for her recent work that showcases a minimalist and realistic approach, emphasizing post-modern design and the use of colors. Below you can see a small selection of Rachel’s illustrations. For more, please visit her website or follow this talented illustrator on Instagram.

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5 Major Takeaways from the Venice Architecture Biennale

Azure Magazine

Now open to the public, the Venice Architecture Biennale is in full swing. Azure had a chance to preview the exhibition , which presents a kaleidoscope of reflections on decolonization and decarbonization and interrogates the role of modern architecture and development – and the machinations of capitalism – in the erasure of Indigenous and ancestral ways of space-making.

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17 Neutral Color Palettes (with Hex Codes)

Vandelay Design

These neutral color palettes are ideal for projects that need elegance & class. Use them for corporate designs, nature-inspired projects, and more. The post 17 Neutral Color Palettes (with Hex Codes) appeared first on Vandelay Design.

Coding 84
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The Intersection of Graphic Design Principles and Essay Composition

Graphic Design Junction

Graphic design and essay writing, what an interesting and diverse set of fields that most people wouldn’t think have a lot in common. The truth is, they do. Both these arise from the need to communicate using different mediums, Still, did you know the intersection of graphic design principles and essay composition is a lot deeper than we know? It refers to the application or usage of design principles and methods to improve the visual expression and overall effectiveness of written essays.

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The Democratization of Design: Giving Creators & Marketers the Tools to Succeed

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

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How a Business Idea Generator Can Help You to Turn Your Dreams into a Successful Startup?

Noupe

The entrepreneurial landscape is awash with potential, yet one of the most significant challenges entrepreneurs face is identifying a viable, market-ready business idea. This is where a Business Idea Generator comes in. It’s a tool or service, often AI-powered, that provides novel business ideas based on specific parameters like personal interests, industry trends, and market gaps.

Marketing 104
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Henry Leutwyler Traces the Life & Legacy of Philippe Halsman

Feature Shoot

“Objects have a soul,” Henry Leutwyler tells me. Over the span of years, he worked with the Halsman Archive to photograph the objects that belonged to the legendary photographer Philippe Halsman and Yvonne Halsman, his wife, assistant, and master retoucher. That collaboration has culminated in Philippe Halsman. A Photographer’s Life ( Steidl ), a book that traces the story of one artist’s life through the things he collected, built, and left behind.

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Sight Unseen Unveils Latest Additions to Its Eclectic Collection

Design Milk

For NYCxDesign 2023 , Sight Unseen launched an exhibition to debut its latest additions to their Sight Unseen Collection , which includes the work of both up-and-coming and established designers. Work from 23 global designers and studios is on display through May 24, 2023, and can be ordered directly from Sight Unseen. The exhibition of furniture, lighting, and objects is happening at the Voltz Clarke gallery on the Lower East Side, featured with the abstract art of France-based painter, Heather

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The Fisherman and His Soul

We And The Color

The Fisherman and His Soul, a picture book by PeiHsin Cho adapted from Oscar Wilde’s tale of the same name. PeiHsin is a talented visual storyteller hailing from Taiwan and is currently based in London. She specializes in creating captivating illustrations and animations. The artist employs a combination of conventional and digital methods to delve into the potency of visual communication and convey the intricacies of human sentiments.

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From Visualization to Execution: Exploring Our Strengths as Designers

Speaker: Sean Adams, ArtCenter College of Design

Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.

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Snøhetta Takes the First Step Towards Unionization

Azure Magazine

On May 8, the architecture labour movement took another big step forward: Workers at Snøhetta’s U.S. offices filed a petition to unionize with the National Labor Relations Board (NLRB). While the news came just two weeks ago, the campaign has been in the works since before SHoP Architects’ historic union drive went public in December 2021. The petition includes 65 full and part-time employees across disciplines — from architects and designers to project leaders and operations staff — at both the

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Best Tools For DVD Editing You Can Try Out In 2023

Graphic Design Junction

Editing DVD videos presents unique challenges compared to regular video editing. DVD content must be extracted and saved in MP4, AVI, MOV, etc., formats on their hard drives before editing. Therefore, a DVD editor should possess both ripping and editing competencies. Editing a DVD involves cutting unwanted clips, cropping black edges, adding effects, and including subtitles in different languages.

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‘At the Precipice’ Emphasizes the Role of Emotion, Tactility, and the Senses in Understanding the Climate Crisis

Colossal

Nathalie Miebach, “Build Me a Platform” How does it feel to inhabit an irreversibly damaged planet? An exhibition opening at the Design Museum of Chicago this summer brings together works by ten artists and collectives that answer this question through data, color, tactility, and material. Curated by Colossal, At the Precipice: Responses to the Climate Crisis considers physical and emotional reactions in the era of environmental disaster and emphasizes how art can offer an accessible

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Photoshop just added Adobe Firefly AI image generation

Creative Bloq

(And it's a massive game changer).

Adobe 118
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Rethinking Creative Workflows: Increasing Efficiency in the Design Process

As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.

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Capturing the Short Shorts Phenomenon in a Photo Journey Through the 70s and 80s

Design You Trust

Short shorts, as the name suggests, are a style of shorts that are shorter than the average length. This fashion trend has a history that dates back to the 1930s, when they were donned by Hollywood starlets for publicity photos. Interestingly, their popularity led to a by-law in New York City, which was eventually repealed in 1942, prohibiting women from wearing them. h/t: vintag.es Initially, short shorts were primarily sported for active pursuits such as cycling.

Fashion 60
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The Art of Storytelling for Modern Marketers

Designs.Ai

Storytelling is one of the most effective ways proven to engage with customers in order to build a strong brand image. It allows you to connect with your audience on an emotional level, making them more likely to remember and relate to your brand. However, effective storytelling is not just about telling a good story. […] The post The Art of Storytelling for Modern Marketers appeared first on Designs.ai.

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The Art of Hyper-Realistic Tattoos and the Macabre Masterpieces of Sandry Riffard

Design You Trust

The world of tattoos has been forever changed by the French artist known for his hyperrealistic macabre designs. Skulls, full skeletons, demons, and zombies are the mainstay of his compositions, creating a chilling yet captivating spectacle. But this artist doesn’t stop at the macabre. He infuses his work with a touch of whimsy, merging the world of horror with the likes of Sponge Bob’s underwater realm or the iconic Super Mario, resulting in truly unique masterpieces.

Art 53
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Inspirational Design Quotes #quote #design #typography

Designspiration

Inspirational Design Quotes #quote #design #typography

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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.

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La Oficina del Parque by Studio Ingrid Picanyol

BP&O

Last month @designershumour shared a meme titled, ‘When I ask my client to send their logo in vector format’. The god-tier client supplies logo.ai, from which point there’s a sliding scale of disgust and incredulity from logo.psd to logo.jpg and logo.doc. The punchline is logo.xls. The joke resonated, attracting over 30k knowing likes (or eyerolls).

Vectors 218
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Case creates a new indoor piece in Basel, Switzerland #street art #inspiration #switzerland

Designspiration

Case creates a new indoor piece in Basel, Switzerland #street art #inspiration #switzerland

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Visual Identity for Brava, platform to amplify voices, a safe and welcoming place.

Abduzeedo

Visual Identity for Brava, platform to amplify voices, a safe and welcoming place. AoiroStudio 0524—23 In the vibrant city of Natal, Brazil, a branding design studio is making a significant impact with their exceptional work. Rima Estudio, a Natal-based studio, recently took on a transformative project for Brava, a dynamic and inclusive platform dedicated to the discussion and sharing of work by cis women and trans people.

Brand 36
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Typographic Poster on Behance #grand #design #crack #poster #art #canyon #visit #typography

Designspiration

Typographic Poster on Behance #grand #design #crack #poster #art #canyon #visit #typography

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How to Create Stunning Typography With the Corel Type Tool Kit

Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.

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Photographs of new fathers share the often ordinary yet special moments of parenthood

Creative Boom

From the series and book, Father © Eoin Carey In a bid to capture the "quiet, caring and tender" sides of parenthood, Eoin Carey has created a new series dedicated to dads. As we approach Father's Day, the Glasgow-based photographer has also published a book featuring many of the thoughtful images. We find out more. Titled Father , the body of work and new book by photographer Eoin Carey features local dads and their everyday routines.

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Holiday Cards by Doublenaut #vector #christmas #illustration #holiday #cards

Designspiration

Holiday Cards by Doublenaut #vector #christmas #illustration #holiday #cards

Vectors 52
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Is AI art really that bad? I speak to a pro who uses it

Creative Bloq

The reality of using AI art is mixed, I speak to Final Frontier's Chris Colman to discover the truth about using generated images in a production workflow.

Art 118
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Logo Collection – Number Theory, 1960s/70s / Aqua-Velvet #logos #typography

Designspiration

Logo Collection – Number Theory, 1960s/70s / Aqua-Velvet #logos #typography

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Web Design for All: Accessibility, Inclusivity and Beyond

Speaker: Eden Spivak, Design Expert and Editor at Wix & Nir Horesh, Accessibility Lead and Senior Product Manager at Wix

When we design products or websites for people like ourselves, there are many others who are, as a result, left out. From visually impaired users who rely on assistive technology, to people with a temporary injury such as a broken arm, tech users are forever diverse and beautifully unique. The products we design can, and should, reflect the extremely wide range of human experiences and needs.