What Is a Visual Identity and Why Does It Play a Crucial Role in Branding?
The Branding Journal
MAY 23, 2023
One of the key components of building a successful brand is developing a strong visual identity. This article looks at what a visual identity is, why it’s important for your brand, and how to build one that’s memorable and unique. What is a Visual Identity? A brand’s visual identity is a combination of graphic elements that represent and identify it, including its logo, color palette, typography, imagery, and other design elements.