Kahlua is a coffee liqueur from Mexico, first introduced in 1936. While many enjoy Kahlua alone neat or on the rocks, the rich, sweet coffee flavor is often enlisted as a component for cocktails and shooters, including classics like White or Black Russians, the B-52, and Espresso Martinis.
Recently, Kahlua enlisted the talented folks at studio Pearlfisher to give the coffee liqueur brand a global brand refresh. Kahlua saw a recent resurgence in home cocktailing and felt the brand was due for an update to reflect its versatility to DIY mixologists.
