'Designing for good' actually works: the verdict from charities on the positive impact and value of branding
Creative Boom
JULY 7, 2022
Can a strong visual identity benefit charities around the world? According to new data by 99designs by Vista , it most certainly can, with around three-quarters of nonprofits believing great design builds trust and leads to recurring donations to their causes. The research was carried out to mark the tenth anniversary of 99nonprofits , the company's decade-long 'design for good' programme that has provided more than $300,000 in professional design to charitable organisations globally.
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