Designing a sustainable internet
Published in
8 min readNov 27, 2021
I know that the concept of Sustainable Internet sounds like a buzzword. Any concept that uses the word sustainable sounds like an insincere commercial. The first reason for this is that the word sustainability is used as a slogan by marketers who try to sell the same thing to the same customer through greenwashing. Secondly, the business world has switched the word sustainability with the word profitability. Third, the ignorance mechanism we developed so that we do not feel guilty about our overconsumption.
