Why illustration should be the star of your next campaign
Creative Review
NOVEMBER 26, 2020
As the pandemic continues to create multiple challenges worldwide, reduced budgets and strained resources can make it an uphill struggle for agencies to invest in commissioning the craft specialists who can help elevate a campaign from good to great. Long seen as an alternative route by many ad agencies compared to photography, illustration is fast-becoming a first-choice option for a much wider range of commercial creative work – not least as shoots have proved a logistical challenge in t
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