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Caliber Creative’s Psychedelic Packaging for Desert Coyoti Margaritas Is a Desert Dream in Every Sip

Published

Caliber Creative’s design for Desert Coyoti Margaritas captures the spirit of a distant desert oasis in each psychedelic label. The playful celebration of color and whimsy is reminiscent of mesmerizing sands dancing across the dunes, creating a visual mirage that evokes the spirit of adventure. The swirling fields of color on each label ingeniously represent the seven fruity flavor offerings. In contrast, reflective color foils add a holographic touch, emphasizing the brand’s logotype with a touch of enchantment.

Editorial photograph

Desert Coyoti is a new margarita brand that captures the spirit of a distant desert oasis with its vibrant, psychedelic packaging. Inspired by a mirage of mesmerizing sands that dances across the dunes, the packaging design is a playful celebration of color and whimsy. Each label uses a swirling field of color to represent each of the seven fruity flavor offerings: lime, grapefruit, blueberry, watermelon, mango, peach and strawberry. The reflective color foils emphasize the logotype and add a holographic touch to every label.

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