Mon.Jul 20, 2020

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16 Instagram Marketing Tips for Turning Followers Into Customers Using Journey Maps

Just Creative

This article has been contributed by Val Razo. Back in 2010, when Instagram was released as a simple photo-sharing app, no one could have predicted this social media platform would evolve into a great marketing tool. Today, when over 1 billion people use Instagram each month and 90% of them follow at least one business profile in-app, it’s no wonder that brands of all sizes and niches seek out Instagram marketing tips for business.

Marketing 283
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How to Create a Fantasy Map of Your Own Fictional World

Spoon Graphics

Follow along with today’s Photoshop tutorial to create your own fantasy world, just like the fictional story settings of Neverland, Middle-Earth or Westeros. We’ll use Photoshop’s built-in tools to establish the landmass and sea, then construct hills, mountains and deserts with some simple filter combinations, before finishing off the artwork with a vintage paper texture and place names to simulate an old world map.

Textures 362
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8 Caffeine-Powered CSS and JavaScript Snippets

Speckyboy Design Magazine

Sure, the thought of web developers downing caffeinated beverages by the gallon is a stereotype. But if you browse social media enough, it sure does seem like many of us partake in the ritual. You also see various homages to that liquid lightning on CodePen. Through clever use of the latest web technologies, developers have crafted virtual drinks and the machines that make (or dispense) them.

Templates 103
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Logo Placement: What You Need to Know

Design Roast

Designers often spend years figuring out the best placement for different elements, from everything from web design to print ads. There needs to be a set amount of white space and a certain alignment to various items, plus numerous other factors. It is difficult to stay up to date on all of these features that you have [.]. The post Logo Placement: What You Need to Know appeared first on Design Roast.

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Let's Talk Trends: Designing for Maximum Impact

Speaker: Amber Asay, Creative Director and Founder of award-winning design studio Nice People

Understanding what trends are happening and how they’re impacting the competitive landscape is crucial to providing top dollar design strategy to your clients. With so many trends coming and going, it can be overwhelming to determine which ones you should capitalize on and which ones might not be worth the trouble. In this exclusive webinar with Amber Asay, we’ll explore graphic design trends that need to die, trends that are starting to pick up and why, trends that have come and gone, and how t

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Put a Big Ole Kitty in Your Pocket [My Monthly Studio Check-In]

Brown Paper Bag

My plan for my cat in the pocket. It’s been a little more than a month since I shared what I’ve been working on in my studio. And, looking back, it’s been a pretty productive mid-June to mid-July! Here’s what I’ve been up to: Working on my Cat Lady shirt. In between custom projects , I began experimenting with cats stitched beyond the collar. I started with a kitty popping out of the placket of a shirt.

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Imagination and Reality intermingled in Wasteland Dream

Trendland

Words TL Team. Imagination and reality intermingle, and everything appears to melt together in a continuously inventive game. “Wasteland dream” is a still-life collaboration project between set design Studio Rifa and photographer Mathilde Karrèr.

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Teju Cole on photographing Switzerland, instead of adding to the “endless books about Mexico”

Its Nice That

The novelist, curator and former photography critic for The New York Times Magazine talks to us about Fernweh, his new photobook documenting his Swiss travels.

Travel 113
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How brands can make the most of CGI

Creative Review

During the Covid-19 pandemic, companies across the globe have been forced to reflect and rethink how they operate, communicate and trade. As Europe’s lockdowns start to ease, it’s time for brands to review their approach to advertising and marketing, and consider the environmental impact of their creative campaigns. Many companies are already taking steps to reduce their carbon footprint, but one thing that is often overlooked is the impact that the production of advertising content

Brand 65
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Artist Maria Popova Makes Vintage Science Face Masks Featuring Wondrous Centuries-Old Astronomical Art And Natural History Illustrations

Design You Trust

Star clusters in Hercules by Étienne Léopold Trouvelot (1877) According to Maria Popova: “I originally made these masks just for myself and a handful of beloved humans, but they turned out so unexpectedly lovely that I decided to make them available to all who would delight in them. The manufacturer (society6, over whose production, pricing, and other practical elements I have no control — mine is.

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The Democratization of Design: Giving Creators & Marketers the Tools to Succeed

Brands must create and share impactful content to thrive, but they have less people, tighter budgets, and fewer resources to do so. Learn how to publish and market digital content with the same professionalism as organizations with million-dollar budgets.

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Introducing Escuro Lightroom CC Preset

Abduzeedo

Introducing Escuro Lightroom CC Preset. abduzeedo 07.20.20 Escuro in Portuguese means dark, blackish or closer to black than white., Escuro is also the name of the new set of Lightroom CC presets created with the intent of turning photos of ocean water in its various states into a minimalistic image. Photography has always been a hobby and a passion for me.

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Holly Ovenden Gets Creative with Collage for If I Had Your Face

Spine Magazine

Holly Ovenden is a freelance designer and illustrator based in London. She has previously worked in-house for Penguin General, a division of Penguin Random House, and Bloomsbury Publishing. Here she tells us how she created the striking cover for If I Had Your Face. If I Had Your Face is a debut novel told through the eyes of four women in contemporary Seoul.

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Delicate Illustrations by Lee Me Kyeoung Detail the Small Convenience Stores Throughout South Korea

Colossal

“Peach blossom store” (2020), acrylic ink pen on paper, 122 × 122 centimeters. All images © Lee Me Kyeoung, shared with permission. Peeking through peach blossoms or nestled into a snowy landscape, the tiny shops that Lee Me Kyeoung renders are found across South Korea, from Mokpo to Jeju and Seoul to Gapyeong. The artist already has spent decades speaking with the store owners and weaving their stories into her delicate illustrations as part of her ongoing A Small Store series.

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Noted: New Logo and Identity for ALSO

Under Consideration / Brand

“Also Known as ALSO”. (Est. 1984) " ALSO brings providers and buyers of the ICT industry together. ALSO offer more than 660 vendors of hardware, software and IT-services access to over 110000 buyers, who can call a broad spectrum of other customized services in the logistics, finance, and IT services sectors, as well as traditional distribution services.

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From Visualization to Execution: Exploring Our Strengths as Designers

Speaker: Sean Adams, ArtCenter College of Design

Thomas Edison once said “Vision without execution is hallucination.” This statement applies not just to invention, but to graphic design. One of the greatest strengths of graphic designers is the ability to first develop a concept and then execute it to make it real. From visualization and ideation all the way through to actuation and execution, each step of this process takes skill and expertise.

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Sunhouse puts a “new spin” on Twister ice lolly identity

Design Week

Bath-based design studio Sunhouse Creative has unveiled a new identity for Twister ice lollies which seeks to mark the brand out as a “guilt-free” snack. Launched in 1982, the Unilever-owned treat has been a popular summer choice for decades and is well-known by its recognisable white and green spiral outer shell. But while the product itself was “iconic”, Twister’s wider brand and packaging was not, according to Sunhouse owner and creative director James Giles.

Brand 68
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Heatherwick Studio’s Maggie’s Centre Blooms in Leeds

Azure Magazine

With its oldest wing dating back to 1848 , Yorkshire’s St. James’s University Hospital became a major English medical hub in the 20th century and then a globally renowned oncology centre in the 21st. Along the way, it was expanded with progressively more advanced additions, culminating in the opening of a marquee oncology wing in 2008. Against this imposing institutional scale, the hospital’s latest addition might almost be mistaken for a public art installation or a whimsical

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GhostPay Inc Logo & Brand Identity Designed by The Logo Smith

The Logo Smith

The post GhostPay Inc Logo & Brand Identity Designed by The Logo Smith appeared first on The Logo Smith All Content © 2020 The Logo Smith.™ |. The Logo Smith designed a Ghost Logo Design for: GhostPay Inc ( client website ) Logo & Brand Identity to represent a new cryptocurrency wallet and payment platform created in 2019. An obvious challenge was to not fall foul of any cheesy and/or stereotypical Ghost logo design visuals, whilst still attempting to convey the notion of an actual Ghos

Brand 52
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How I Work: Henn Kim

Creative Review

South Korean illustrator Henn Kim’s hauntingly beautiful artworks have made her an Instagram sensation, earning her commissions from everyone from Unicef to Sally Rooney in the process. Here, she discusses the value of using creativity as an emotional release. The post How I Work: Henn Kim appeared first on Creative Review.

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Rethinking Creative Workflows: Increasing Efficiency in the Design Process

As the design industry evolves, teams are facing new challenges and a need to produce more outstanding creative work than ever. Leaders must learn how to adapt their processes to solve today’s—and tomorrow’s—unique design challenges. In this e-book, you’ll learn how to establish your creative workflow and leverage the power of CorelDRAW® Graphics Suite to streamline the entire design process, from start to finish.

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Design exhibitions and museums: reopening dates

Design Week

Design Museum. Re-opening date: 31 July 2020, Monday – Sunday, 10:00 – 21:00. London’s Design Museum re-opens with its latest temporary exhibition, Electronic: From Kraftwerk to The Chemical Brothers. (You can read our feature about its updated exhibition design here.) The exhibition was built before lockdown, and has subsequently been adjusted for social distancing.

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The 3 Questions about Logos I get Asked the Most as a Graphic Design Specialist

Purple Rose Graphics

I get asked questions regularly about design with logos being the top service category I get asked about. There’s a lot to know when it comes to creating a logo and lot of information out there! Today I thought I would share the 3 questions that I get asked the most about logos! Question: I want to do my own logo using an online design editor. What do I need to do to ensure I am not unknowingly copying someone else’s logo?

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Johnson Banks adds crescendo to the Royal Academy of Music’s identity

Creative Review

Introduced in time for the institution’s bicentenary in 2022, the updated branding hopes to set it apart from competitors, as well as emphasise the Academy as a place for new musicians to create together. “Look at the world’s music conservatoires and you quickly realise that they all present themselves in a similar way,” says the studio. “It’s as though they all share the same copywriter – each one say that they are the ‘world’s greatest̵

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[Podcast] Marty Neumeier on Mastering Brand Strategy

Just Creative

Join Marty Neumeier, Andy Starr, Jacob Cass & Matt Davies on the JUST Branding Podcast as we uncover the ideas, techniques, and principles that you need to become a brand master, starting at Marty’s famous definition of brand, the process of uncovering this definition, as well as Marty’s classic books Brand Gap, Zag & Brand Flip. We explore the future of branding in the C Suite, and what that means for designers, plus how we can use Metaskills and agile strategy to create better brands.

Brand 273
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Creative Insights: Data-Backed Trends to Help You Design Successful Content

In today’s competitive markets, how do you make sure that your content not only stands out but performs well? How can you predict whether certain design choices will result in clicks, engagement, downloads, and other drivers of ROI? Shutterstock’s Creative Insights Report (Q3) is your window into the hottest trends that are transforming the creative world.

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Add some colour into your life with Zena Kay’s mouthwatering illustrations

Its Nice That

It’s always summer when it comes to the Nottingham-based illustrator’s colourful depictions.

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What Is Guerilla Marketing And How Can You Use It To Market Your Business?

Just Creative

This article has been contributed by Marie Johnson. The world of marketing and advertising is arguably one of the most creative fields in business. Companies have free range to develop captivating and engaging content and campaigns to appeal to the masses. Ads come in several forms from small, print newspaper ad space to highway billboards. Each form continually proves itself to drive brand awareness and attract potential consumers to a brand.

Marketing 234
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Serene Observation Tower in Denmark

Trendland

Words TL Team. Camp Adventure Park is located in the preserved forest, Gisselfeld Klosters Skove, one hour south of Copenhagen, Denmark. Designed by Copenhagen based architects Effekt , the 45 meter tall observation tower and.

Travel 111
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Digital Marketing Trends 2020: 10 Things You Need to Know to Stay Relevant this Year

Just Creative

This article has been contributed by Anna Pozdeeva. In 2020, content plays a central role in your marketing efforts. Whether you achieve your conversions and meet expectations might heavily depend on how useful and valuable your content is for your target audience. These days, there is no solid content strategy without research, planning and extra efforts with visual communication.

Marketing 299
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How to Create Stunning Typography With the Corel Type Tool Kit

Download this free eBook to learn how you can create stunning typography, using the basics, such as placing text, to advanced controls like ligatures, variable fonts, effects, tracking, range kerning, and everything in between. Learn how to: Use Character Control to add variety to your font styles. Use Paragraph Control to manage spacing, alignment, justification and more.