Back to the Future: The Pepsi Rebrand Explored
Canny
MARCH 29, 2023
Pepsi is a brand that has been around for over 125 years and they often switch up their branding at varying intervals to appeal to the current audience. This week, however, saw the first significant rebrand for Pepsi in 15 years, which is rolling out in North America this fall, and the rest of the world in 2024. Resources The Rebranding Brief Template The Rebranding Brief Template download now download now This rebrand focused on the new visual identity including an updated logo, packaging style
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