Product Analytics Guide: Four questions that unlock disruptive innovation

Use data to build disruptive products. Say NO to low-value features.

Xiao Zhou
UX Collective
Published in
7 min readAug 11, 2022

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Photo by NASA on Unsplash

Beyond AB tests, product analytics helps pinpoint the most valuable features to build before we sink any time into it. It improves our odds of finding and tackling problems that will make a big impact.

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Night owl writer. Builder of analytics apps at startups and F500s in daytime; Maker of free indie GPT-powered Slack summary app: thetakeaway.app