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Why the Jaguar rebrand is a total disaster

Designer Daily

If you check the brand’s replies on social media, it was intentional and the video was more of a marketing stunt promising big changes. The other major issue comes from the root causes of the re-branding. Although inclusivity is a noble cause, it should not take over the main product in the company’s ads.

Branding 443
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Big letters, big energy and big impact with Oskar With a K

Creative Boom

Another of Oskar's favourite projects was for the Electoral Commission, painting two identical shop shutters in the market hall in Stockport one in English and one in Welsh. Encouraging people to vote is a noble cause, and it felt good to stand behind it," says Oskar.

Freelance 371
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GF Smith's Radical Rebrand: How TEMPLO brought a challenger spirit to the iconic paper company

Creative Boom

Initially, there was uncertainty about whether TEMPLO's cause-led approach would align with GF Smith's heritage. One key objective was to strengthen the link between GF Smith and its sub-brands, particularly Colorplan, which is widely recognised in international markets but often seen as separate from its parent company.

Branding 288
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SUN designs a high-impact brand for new Challenge for Change initiative

Creative Boom

Studio Up North brings inclusive yet impactful branding to a global initiative empowering everyday athletes to "go the distance" for a meaningful cause. The project is the brainchild of David Fenton, a regional director at The Marketing Centre, whose own personal story sparked the idea. "27 Well, now they do."

Branding 221
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10 Top Visual Trends for 2025

Graphic Design Junction

Whether you’re a designer, marketer, or brand strategist, staying ahead of these trends is essential to creating relevant, impactful designs. Staying informed on these trends is crucial for designers, marketers, and brands looking to stay ahead in a rapidly changing visual landscape.

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The 25 creative studios inspiring us the most in 2025

Creative Boom

This extensive undertaking has involved redesigning Amazon's master brand and over 50 of its sub-brands across 15 global markets. This concept is visually expressed through the festival's name, which appears to exert a gravitational pull on the text boxes, causing them to "stick" to it. You can read more about the project here.

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How to Conduct a Visual Design Audit (And Why You Should)

Design Shack

As new pages, features, and marketing materials are added, inconsistencies in colors, typography , imagery, and layout can sneak in. Better cross-team collaboration: A clean, well-documented visual system makes it easier for designers, developers, and marketers to stay on the same page. That’s where a visual design audit comes in.

Color 102