Why is sonic branding being overlooked in the alcohol sector?
Creative Boom
MARCH 21, 2024
Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Music is ubiquitous in alcohol-related settings, from bars and clubs to sporting events", says Thorleifsson.
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