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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Music is ubiquitous in alcohol-related settings, from bars and clubs to sporting events", says Thorleifsson.

Brand 481
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Wedge refreshes the identity of 'Canada's Cocktail'

Creative Boom

Mott's Clamato Caesar is a legacy brand that has barely changed for decades, but its new identity has found a way of reinforcing its heritage with a modern and desirable touch. Montreal and LA-based studio Wedge has been behind the brand evolution of Mott's Clamato Caesar, "Canada's Cocktail", since 1969.

Portfolio 448
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Non-alcoholic beer Heaps Normal pokes fun at 1980s ads for Dry July

Creative Boom

This Australian brand shows the way. Right now, the market for non-alcoholic drinks is having a moment. Revenue from alcohol-free beers, spirits, wines and the like is expected to reach US$1.45tn this year, and the market is expected to grow annually by 4.56%. I'm just glad there's a non-alc brand out there that gets it.

Marketing 480
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New branding for probiotic drink celebrates mothers everywhere

Creative Boom

Designed by award-winning creative director Chris Chapman, adam&eveDDB's new brand identity for Agua de Madre fizzes with joy and purpose. We decided it would be a good idea to keep the illustration of the Madre's face and the font of the wordmark," he explains, "as these felt like the most salient features of the branding. "By

Brand 500
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An optimistic new identity for Pelago to make 'substance use support' approachable and accessible

Creative Boom

Designed to help break down barriers and remove any stigma, the work is bright, optimistic and cheerful, marking a new chapter for the brand formerly known as Quit Genius. Pelago felt a new brand was needed to remove this negativity and change perceptions. It approached San Francisco-based studio A LINE to help refresh its brand.

Brand 397
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People People demonstrate how to brand a drink that no-one can describe

Creative Boom

Read on to learn how the Seattle branding studio made it all make sense. Well, that's exactly the challenge that Seattle branding studio People People were faced with recently when they were approached by the company behind Thorntail Hard Agave. Thorntail Hard Argave is somewhere between a seltzer and tequila. Frustrating, isn't it?

Brand 492
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Ghia Non-Alcoholic Aperitif by Perron-Roettinger

BP&O

In case you’ve missed it, low and no-alcohol drinks are a thing. With over 20% of adults in the UK claiming to be teetotal, abstinence is cool: Brewdog is now Punk AF (that’s ‘alcohol free’), Thomson & Scott’s Noughty is (fairly) nice, and Seedlip is sexy.

Brand 218