Maybe we don’t have to (re)brand everything

and end up being clones of each other.

Published in

UX Collective

10 min readDec 10, 2021

An illustration of a faux online design mockup marketplace. — The prevalence of “corporate” (self) branding has created a market of digital mockups. Designers are now quickly envisioning brand guidelines by superimposing corporate design materials onto premade product shots. // **No Medium membership? Read this article for free** **here**.

In continuing this series of Creative Monologue, I’ll be talking about how we designers and businesses brand or rebrand ourselves, and the related pitfalls we should avoid.

“It is as if graphic designers all work from the same palette… they pick and choose…

Maybe we don’t have to (re)brand everything

and end up being clones of each other.

Written by Faux Icing