Optimizing research’s impact on the product roadmap and strategy

Doing research isn’t enough — you need to convince people to act on it

Meghan Wenzel
UX Collective
Published in
3 min readAug 29, 2021

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A cartoon depicts a winding red line (i.e. the product roadmap), with a man and woman contributing to it, as well as various data such as personas, post-its, and more.
Photo from LaunchNotes

Unfortunately doing great user research isn’t enough. Your key stakeholders need to be aware of it, understand how to integrate it into the overall product strategy, and actually make concrete changes based on it. But product development…

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UX Researcher and Strategist — “It’s not the story you tell that matters, but the one others remember and repeat”