Insights are not what you think they are
The truth about research insights.
Published in
11 min readDec 16, 2023
As a researcher, analyst, data scientist, or other knowledge worker, one of the worst questions you can get about your work is “What is the insight here?”
It’s like if you were a figure skater, and after performing your whole routine in front of a panel of 9 judges, you turn and their scorecards spell out “Is that it?”
