How putting minimal effort into tagging can extend the life of your UX research

Organizing your quotes through tags can help stakeholders see how users think

Kai Wong
UX Collective
Published in
6 min readNov 2, 2021

--

A woman pointing at something and talking, while a long black microphone is positioned for her to speak into. A blurred woman is in the foreground holding the microphone, suggesting she’s the interviewer.
Photo by Greta Hoffman from Pexels

I realized the power of tagging when a quote six months ago helped inform our design decisions. We had gone through the laborious process of tagging our user testing and interview notes back then, and I…

--

--