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Wolff Olins creates a renewed, defiantly optimistic brand identity for LG

Creative Boom

The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.

Branding 482
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Should creatives be thinking about Gen Beta already?

Creative Boom

"Technology will continue evolving, so staying ahead of digital communication and social media trends will be critical. Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging."

Education 243
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Should creatives be thinking about Gen Beta already?

Creative Boom

"Technology will continue evolving, so staying ahead of digital communication and social media trends will be critical. Generation Beta will also value meaningful experiences and actions over mere product sales, favouring brands that prioritise substance and purpose over traditional commercial messaging."

Education 195
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Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur

Inkbot Design

Blog vs Social Media: Developing a Personal Brand as a Creative Entrepreneur As a creative entrepreneur, your brand is big business. Defining your brand gives you a significant competitive advantage over those who don't have a presence online or on social media. And if you have a blog , even better.

Media 98
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Cannes Lions 2021 Grand Prix winners in full

Creative Review

Nothing is going to make up for not being able to booze and schmooze in the sun, of course, but adland has made it clear just how much a Cannes Lions award means via an outpouring of joy by the winners across social media. WombStories, Libresse, Agency: AMV BBDO, Production Company: Chelsea Pictures, Los Angeles. MEDIA LIONS.

Agency 145
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Screen time: the next plastic?

UX Collective

Even before Covid-19 forced the world to switch to online communication, social media, streaming culture and work were contributing to many of us spending ever higher percentages of our day glued to screens. on Unsplash And, what will that look like in 2030? Imagine the impact on the working day and productivity.

Digital 98
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UI and UX Design: Creating Intuitive Digital Experiences

Inkbot Design

UI/UX has become critical in product development and customer satisfaction as more businesses go digital. Here's a quick overview of each: User Interface Design UI design centres on a product's front end's look, feel, and interactivity. It determines how users will interact with the product.

Digital 98