Wolff Olins creates a renewed, defiantly optimistic brand identity for LG
Creative Boom
SEPTEMBER 4, 2023
The transformation is part of its plans to become a global iconic brand, recognising the need to go beyond products and services and effectively communicate its brand values to customers. Typography and video LG's 'Life's Good' has been revamped, with custom typography inspired by various LG products to make it stand out more.
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