Burberry embraces social media for new retail concept
Creative Review
AUGUST 3, 2020
Burberry has launched a new retail store in Shenzhen, China, that puts social media at the centre of the experience. A post shared by Burberry (@burberry) on Jul 31, 2020 at 9:29am PDT. While gamification has been popular in retail since the dawn of eBay, its use has become increasingly important with the rise of social media.
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