Creative agency forced to change name through no fault of its own
Creative Boom
SEPTEMBER 10, 2023
This Washington, DC–based advertising agency had to rebrand after bad luck and a bizarre coincidence. Case in point: independent advertising agency January Third is rebranding to This January. That in itself was a little ironic, given what 2020 ended up throwing at us. If you haven't yet guessed why, then read on.
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