How To Build A Profitable Facebook Marketing Strategy
Facebook Marketing is creating content that increases brand awareness, brand favorability, and brand preference among Facebook users. Facebook is the world's second most popular social media network and the largest in terms of active users.
Undoubtedly, Facebook has become one of businesses' most important marketing platforms. With almost 3 billion monthly active users, there are several ways to market your products and services on Facebook. This course will give you everything you need to create and implement a Facebook marketing strategy that is both effective and profitable.
Facebook is one of the biggest and most important platforms for any business owner or marketer. While there are many aspects to getting started with Facebook advertising, there are some things you can do right away to make your campaign successful. Here are some tips and advice on how to get started with Facebook marketing.
Table of Contents
Why Businesses Use Facebook Marketing
It's tempting to look at social media marketing as a “nice to have” marketing tool rather than a necessary tool that drives business. But a glance at your website traffic reveals that most of your traffic comes from social networks.
A recent survey by Experian Hitwise shows that more than 61% of web traffic to online retailers comes from social media. Of the top 20 websites in the US, only one does not have an active presence on any of the major social networks.
So, what do we know about using social media to market your business? How can you use this information to your advantage?
- Facebook Marketing is Growing: Statista said the number of monthly active Facebook users grew to 877 million in 2016. More than 50% of those active users are located outside the US.
- Facebook Marketing is Popular: Social networks are the second most visited websites in the world. That's a massive audience, and people spend more time on social networks than on Google.
- Social Media Drives Traffic: According to the same study, people use social media as their primary source of information. It's the first thing they turn to when researching a topic.
- Your Customers Use Social Networks: According to the same study, 77% of consumers search for products on social media before going to the company's website.
- Customers Are Happy with Social Media: A recent Customer Service Trends and Benchmarks report found that 76% of customers rate social media companies as helpful in resolving customer service issues.
Here are five reasons why businesses are using social media marketing:
- It's a Great Way to Stay Connected
- It Builds Trust and Credibility
- It Allows You to Engage Customers
- It Gets You Noticed
- It Increases Visibility
So, now that you've seen the many reasons you should consider adding social media marketing to your list of tools, it's time to get started.
Where to Begin
The best place to start is with a thorough analysis of your current business. What is working and what isn't? How are your competitors faring on social media?
Once you've established your priorities, you'll want to think about what your goals are for your business and what kind of results you'd like to see.
How much time can you invest? How much money are you willing to put into marketing? How will social media affect the way you operate your business?
Once you've decided on your goals and determined how much time and money you're willing to commit, you'll need to determine what audience you want to reach. This is the best way to decide if your business is a good fit for social media.
Consider these questions:
- Do you sell directly to the public, or are you a distributor or reseller?
- What are your main products and services?
- How do you operate? (B2B or B2C?)
- What are your target markets?
Selecting a Platform
After you've decided on your target audience and platforms, you'll need to consider the type of posts you want to produce.
Your goal with social media is to build a relationship with your audience. To do that, you need to make your content valuable to your audience.
Use these types of posts to engage your audience:
- Product reviews
- News and announcements
- Contests
- Polls
- Recommendations
To find great examples of these posts, search the internet for “best product review.”
Hiring an expert writer or editor may be a good idea to write more engaging content.
Creating Content
When it comes to social media, writing your posts is a time-consuming process. If you don't have time to write or edit your posts, it may be more effective to outsource the work to a freelance writer.
Writing a social media post requires the following:
- Researching your keywords
- Writing a compelling headline that entices readers
- Gather your thoughts
- Writing your thoughts
- Editing and proofreading
What to Include
Your audience is interested in learning about your business, so include helpful information in your posts. This is the best way to encourage interaction and engagement.
Ask your audience questions. Encourage feedback. Share tips and tricks that will help your audience.
Understanding Facebook's Growth Potential
Facebook can be an excellent tool for marketing. It's free to use and highly interactive.
Many other social media platforms are out there and are great for marketing. Still, Facebook has the most extensive active user base, so it has the most significant potential.
There are almost 3 billion monthly active users on Facebook, compared to only 450 million on Twitter. That means that Facebook has more marketing potential.
Facebook also has the highest percentage of active users who are 18-24 years old. There are 1.17 billion users in this age group.
The average user spends about 8 hours and 14 minutes monthly on Facebook. So it's a platform that users spend much time on, which makes it a powerful marketing tool.
Another great thing about Facebook is that it's easy to get people to come to your page. It's free; you only need to set up a business or brand page. You don't need to be a professional to do this. Anyone can create a business page.
Getting people to sign up for your page is so easy. However, you should always be aware of the content you share on your page. You don't want to share anything controversial or inappropriate.
The key is to keep things positive and uplifting. Ensure you don't share information that could harm your company or brand.
Another good way to market is to post status updates on your page. Users like to see that you're human, so they'll like what they see. Make sure you only post information that you're happy to share.
You can also post photos of your products or services. But make sure you're not posting anything that could be considered offensive.
Another great way to market on Facebook is to use videos. You can create your videos or use videos from someone else's account.
How to Market on Facebook
It's essential to make sure that your marketing on Facebook is targeted. You should post to groups of people who are interested in what you're selling.
Facebook allows you to target users based on location, age, gender, and interests.
For example, if you're selling dog food, you could target dog owners in a particular region or age range. You might target those in a specific area if you sell kitchen appliances.
You can also target users who have similar interests to you or your business. For example, if you sell clothes, you could target people interested in fashion.
Another way to target users is to create your lists. These are called “lists,” and they're made up of people interested in the same things as you. Facebook makes it easy to create a list by allowing you to add people.
This is an especially great way to target people with similar interests. For example, you could create a list of “potential customers” for your clothing store, consisting of people interested in buying clothes.
When you post on Facebook, make sure that you tag the correct people. You can tag people directly, or you can tag multiple people.
You should also make sure that you tag your brand page. This will make it easier for people to find your posts.
Types Of Facebook Marketing
Social media marketing is marketing done through social media sites such as Facebook. These days, it seems that nearly everyone uses social media and they use it to get information and connect with other people. Some use it to share pictures of their kids, their dogs, or even their vacation. Others use it to post comments about political issues. Still, others use it to sell their wares and make money.
Facebook has become a social media outlet for many people. Many companies have embraced the idea of Facebook marketing to promote their business and to make sales. Most of these companies use the site for advertising to the general public, but a few use Facebook to target specific groups of customers. This is called Facebook advertising. Facebook advertising involves the use of paid advertisements on the site.
There are two main types of Facebook marketing: paid and organic. Paid advertisements are those that pay for the advertisement. Organic, on the other hand, are those that appear organically. They are free but usually only appear after the user has visited a website or page on the internet. They are not usually promoted on Facebook but appear on a list of things people see when they visit a particular website.
Both types of Facebook marketing have their advantages and disadvantages. A business can do both types of Facebook marketing, but usually, paid advertisements take priority over organic.
Paid Facebook Marketing
This type of marketing is usually reserved for larger businesses, but the advantage of this method is that it is cost-effective. For example, a business can advertise a special sale or discount. They can also advertise a product or service and include a call-to-action to take the reader to a website where they can learn more about the business.
The disadvantage is that it is a one-time event. You have to buy ad space, and then you are done until the next campaign.
Organic Facebook Marketing
This is another way of marketing that is more common for smaller businesses. It is not as costly as paid advertising. You don't have to buy space in an advertisement. You can put a link in your posts that readers can click on. This allows the reader to learn about your business and contact you directly.
The drawback is that you can only post a limited number of links in your posts, and then there is no guarantee that a reader will click on the link or even read your post.
Why is Facebook advertising better than other forms of advertising?
Advertising targets customers based on demographic, psychographic, behavioural, and geographic information. That's why most businesses use advertising.
Facebook's unique business model provides the best chance of reaching the most customers with the lowest cost per click. This is the reason Facebook dominates the digital advertising industry.
What does this mean? This means that Facebook is the most effective advertising platform and is becoming even more dominant. It also means that you need to advertise on Facebook if you want to reach customers online.
Is Facebook Advertising More Effective Than Google Ads?
Yes, Facebook ads are more effective. Facebook users are more active than other social network users, so Facebook is a more effective platform for advertising.
A typical Facebook ad costs $10 per day and $50 per week. The average CPM (cost per 1000 impressions) for a Facebook ad is $0.08, compared to Google's $0.07.
What Is a CPM?
The cost per thousand impressions (CPM) is the amount advertisers charge for every 1,000 ad views. Advertisers pay a fixed rate, usually per day or week, regardless of the number of clicks on the advertisement.
How to Write a Successful Facebook Ad?
It would help if you created an ad that targets the right audience and is appealing to them.
Advertising on Facebook requires more creativity and less focus on technical details. You don't have to worry about HTML codes and coding, and there is less chance that your ads will be flagged.
Because Facebook ads do not have the exact technical requirements as other forms of advertising, you can write more creative and compelling ads.
What Is the Difference Between Facebook and Google Ads?
Both Facebook and Google have ad platforms that enable you to advertise on their websites. However, Facebook has a far higher user engagement rate.
Google is the most popular platform for digital advertising, but Facebook's audience is much larger than Google's.
Facebook is the fastest-growing platform, with a higher user engagement rate than Google. It has a high click-through rate and the highest CPMs.
You don't have to worry about paying for clicks on Google. Facebook allows you to advertise without paying for clicks.
Facebook is a well-established platform and offers more flexible options than Google. Facebook is easier to use for businesses that already have accounts.
Conclusion
So, here's the truth about Facebook. It's not going away anytime soon, but it's certainly not a game-changer. You can't just throw money at it and expect a huge return.
However, if you learn to use Facebook effectively, you can grow your business and earn money online. It may not be the most lucrative way to make money online, but it is proven to grow your brand and make money without spending a dime.
I shared my strategies to grow my business and make money online with Facebook ads. These same strategies can work for anyone who wants to build their own online business.
Sign up for my free guide to build a profitable Facebook ad campaign!
