What comes after customer-centricity?

Read this and get ready for it.

Kim Witten, PhD
UX Collective
Published in
5 min readFeb 11, 2022

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A keyboard with an enter button that is green with a dark green shopping cart icon on it. Text overlay reads: Enter the Age of Social Good

For many years now, I’ve been fascinated by the timeline shown below and pondering what lies beyond the Age of the Customer. These days, I’ve got a pretty good idea about what’s next.

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