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New identity for cashmere brand Gobi is deeply rooted in Mongolian culture

Creative Boom

In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. So they turned to global creative agency Mucho. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country.

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20 best illustration agents in the UK, and the awesome illustrators they represent

Creative Boom

An illustration agency can help you with all of that, and beyond that, just having representation will make people look at you in a different light. If you're not sure how to go about finding representation, it's worth first reading our article on how to get represented by an illustration agency. Some have offices abroad too).

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Advertising Agencies: Maximising Marketing Potential

Inkbot Design

Advertising Agencies: Maximising Marketing Potential An advertising agency is a professional service firm that specialises in creating, planning, and managing advertising and promotional campaigns for clients. What Services Do Advertising Agencies Provide? to execute your plan correctly.

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The best Super Bowl ads of 2023 so far, and why they work

Creative Boom

General Motors Advertising for electronic vehicles has quickly shifted its attention from early adopters focused on saving the planet to targeting a general audience, who are probably more motivated by having a fun driving experience. The ad was created by New York agency The Community and directed by David Shane through O Positive.

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Where the creative industry is heading, and how to survive the next 15 years

Creative Boom

It's a great opportunity to reflect on how much has changed for creatives since we launched in 2007. However," he counters, "the top-performing agencies I collaborate with manage to carve out time for reflection and consideration, allowing ideas and brands time to breathe. This month, Creative Boom is celebrating our 15th anniversary.

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The Provocative and Prescient Work of Archie Boston Jr.

Eye on Design

Boston graduated with honors and took a position as an art director at Hixson and Jorgensen Advertising, before leaving two years later to form Boston & Boston with his brother. . In 1967, the Boston brothers launched Boston & Boston, one of the first Black-owned creative agencies in the country. Chapter of AIGA in 2007.

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2021 Year in Review: Where I Work

Design Milk

Dave Palmer is the Executive Creative Director of LOVE, a UK-based creative agency that focuses on storytelling and creating visionary branding, packaging, and advertising for top global brands. To see how things have changed in the nine years since we caught up, we headed to Brooklyn in February to see his new digs.