New identity for cashmere brand Gobi is deeply rooted in Mongolian culture
Creative Boom
NOVEMBER 3, 2024
In 2007, it was privatised, and it now has two official branch stores in Berlin and Düsseldorf and 62 franchise stores globally. So they turned to global creative agency Mucho. It has a great deal of equity and recognition in Mongolia, but wanted help in growing the brand outside the country.
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