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Virgin Wines celebrates the 'joy of wine' in its first major rebrand in 20 years

Creative Boom

Virgin Wines has introduced its first major rebrand in two decades, including a fresh logo, colour palette, and typography. Crafted by Norwich agency Borne , it's designed to breathe new life into the range and emphasise the "joy of wine from grape to glass". This new logo replaces the previous static wine glass mark.

Marketing 360
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Can you dig it? Colossal craft new identity for quirky wine brand Archer Roose

Creative Boom

Greg Almeida, co-founder of Colossal, explains how they rebranded Elizabeth Banks' canned wine brand and gave it a new lease of life. When you think of drinking wine, you generally think of cradling a nice big glass in your hand. But canned wine makes a lot of sense, allowing you to drink it anywhere. And that's no accident.

Brand 404
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'Saucy, beautiful, funny': Paula Scher on redesigning the century-old wine brand, Blue Nun

Creative Boom

Credit: Pentagram Design legend Paula Scher explains how Pentagram brought Blue Nun , a 100-year-old German wine brand into the modern era through an infusion of personality and Art Deco style. Thanks to this revolution in branding, Blue Nun became an international favourite: a friendly, affordable wine with mass appeal.

Brand 419
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&Walsh disrupts the 'stuffy' wine landscape with a 'non-snobby' identity for Stompy

Creative Boom

&Walsh is behind a new identity for Stompy , a personalised wine subscription service founded by college friends Stephen Wong and Andy Williams in 2020. Playful in its manner, the extruded type is transformed into repetitive patterns throughout the identity, alluding to the brand's different categories of wine.

Patterns 360
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New Theory's quirky and eye-catching branding aims to shake up the wine market

Creative Boom

Wine is a tough market to break into. But when it comes to wine, most people tend to be creatures of habit. One brand that had found some measure of success was Nouveau, created by Charlie and Thom Bradley, two brothers on a mission to work with some of South Africa's best winemakers and smash down the walls around wine.

Marketing 310
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Artisan wine label designs by Fen Acey craft a narrative through collage and typography

Creative Boom

This side project by Fen Acey combines her love of food and drink packaging with collage and elegant typography to create beautiful and original artisan wine label designs. The handmade collages serve as the foundation to this wine label design," Fen explains.

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Kira Koroknai's wine label designs are a 'glorious mess'

Creative Boom

Designer Kira Koroknai explains how she devised packaging designs for a limited-edition wine label. Her latest packaging project is a special-edition wine label made for Glug Wine Club Scotland. As Kira explains, "The club's concept is to feature small-batch wines from new countries every month, with modern and exciting labels.

Freelance 262