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Why Invest in Branding?

Inkbot Design

Why Invest in Branding? 8 Reasons to Build a Brand Identity. Branding is a term that’s still shrouded in a veil of confusion. Even some marketers believe that a brand is synonymous with a logo design and a trade name, but this concept is much more complicated than that. Customers love brands.

Brand 145
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Why is sonic branding being overlooked in the alcohol sector?

Creative Boom

Sonic branding agency Amp's head of research & insights, Bjorn Thorleifsson, delves into the rise of stock music in the alcohol sector and why brands could benefit from having an ownable sonic logo. Amp also found that beer brands claimed 50% of the top ten slots in the ranking.

Brand 372
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Should companies rely on ‘do it yourself’ graphic design?

Designer Daily

There are so many free pre-made templates out there – why hire a professional? If you don’t have the money to invest in design, then DIY may be a good way to start. Why is hiring a professional a good idea? Your brand should be cohesive. Think of the yellow McDonald’s brand, or Nike’s distinctive swoosh.

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10 of the best ergonomic office chairs to save you from the curse of back pain

Creative Boom

Protect yourself and invest in your future health and happiness with one of these comfortable and ergonomic chairs. That's why investing in an ergonomic chair designed to support your back and promote good posture is crucial. RH Logic 300 by Flokk. Image courtesy of Flokk Working at a desk can result in years of agony.

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8 things to consider when writing a creative brief

Creative Boom

Image licensed via Adobe Stock A well-crafted brief is the cornerstone of effective branding. It also may require a big investment of time. Identify the core problem The problem your brand needs to solve might appear obvious at first glance, but it's worth digging a little deeper. Brevity and precision are key.

Agency 476
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Robot Food primes tattoo skincare brand Stories & Ink for traditional retail markets with new 'inklusive' packaging

Creative Boom

Robot Food founder Simon Forster co-founded the brand alongside Stu Jolley to fill a gap in the skincare market, catering to the growing audience of people with tattooed skin. Stories & Ink is a skincare brand dedicated to those with tattooed skin, developed by The Others Beauty Co.

Marketing 351
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Artists demonstrate how to grab attention at the world's biggest design event

Creative Boom

Read on as I explain what they are and why designers should care. Hideki Yoshimoto and Marjan van Aubel have been pushing the boundaries in their Milan Design Week installations for car giant Lexus. We report from the show. The world's largest design event, Milan Design Week, is a funny old thing.

Artist 380